Some clients and campaigns touch you more than others. In the case of Washington Hospital in Fremont, California, the objective was to help an entire community recognize what a remarkable asset they had in their midst. We got to work with some special people on the account; world class surgeons and dedicated healthcare professionals. Led by visionary CEO Nancy Faber, the team allowed us to do great work and even launch a new healthcare television network. One important result: the community voted overwhelmingly to raise almost $300 million dollars to pay for expansion and a seismic retrofit project.