Effectiveness

Washington Hospital

Seismic Retrofit

Some clients and campaigns touch you more than others.  In the case of Washington Hospital in Fremont, California, the objective was to help an entire community recognize what a remarkable asset they had in their midst.  We got to work with some special people on the account; world class surgeons and dedicated healthcare professionals. Led by visionary CEO Nancy Faber, the team allowed us to do great work and even launch a new healthcare television network.  One important result: the community voted overwhelmingly to raise almost $300 million dollars to pay for expansion and a seismic retrofit project.