The Dotcom era was a strange one for marketers, and our firm had its share of wild rides (some day ask us about our experience driving promotions for Excite @ Home). One of the better companies to come out of the primordial ooze of the early net days was Consumer Review. With a total budget of $100,000 and under the watchful eye of CR’s financial backers, Selby Venture Partners, we positioned CR as the company that springs forth from a real consumer need and a brand that stands for things like credibility, enthusiasm and community. The campaign generated a 100% increase in total product reviews and 2,500 classified listings per week.
Featured: Corporate identity.