Embedded for Leaders


Middleware 2

Time. For Enea, it was running out; for its customers, it has become the biggest obstacle to success. Enea is a remarkable Stockholm-based company that has the distinction of dominating the market for mobile phone software. Problem is, with the influx of Linux, that market is shrinking fast. To build for the future, the company asked Whitty Worldwide to help launch its new time saving middleware suite to the world’s telcos. In a matter of weeks, we produced a new print and online campaign, corporate video and managed new customer events. The market took notice and the results have been spectacular: leads are soaring, market share has doubled year over year and Enea is well on its way to a bigger future.

Featured: Print advertising.