Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
The Raleigh Bicycle Company, Nottingham, England.
Mark Whitty [Worldwide]
I got my start in advertising in London as a 16 year old Studio Messenger. Between deliveries, I pasted-up-ads, took night classes at the Chartered Institute of Marketing, worked in a wine bar, and modeled bikes for a client.
One day, brimming with the confidence of ignorance, and driven by the need to make some real money, I cold called my way through the Yellow Pages in an attempt to drum-up sales leads.
My big break came when a desperate publicity manager at Island Records asked me to rush over to their famous studio in Hammersmith. She'd been let down by her agency and I returned with a brief to design and produce the point of sale campaign for U2's landmark album, The Joshua Tree.
"Curiosity, tenacity and luck will determine your future, so aim to get lucky!"
Ray Knowles, Fleet Illustrating
U2's The Joshua Tree. Photo: Anton Corbijn.
I spent 15 years doing-and-learning as an account director at creative boutiques and big ad agencies in London, Tokyo and San Francisco, on a wide variety of accounts that included Island Records, Ray-Ban, Harrods, Mars, Boots, GE, U.K. Dept. Trade & Industry, AT&T, Boston Market, LVMH.
On Independence Day in 1999, just weeks after I was laid off by a cost-cutting McCann Erickson, I started my own agency. Our first year was a roller coaster ride. But then I got lucky. And the WSJ announced that we'd defeated McCann in a $30 Million pitch.
Payback-is-sweet. I never looked back.
Mark Whitty
