Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
The Raleigh Bicycle Company, Nottingham, England.
Mark Whitty [Worldwide]
I got my start in advertising in London as a 16 year old studio messenger. Within a year, I also served an apprenticeship as a paste-up-artist, attended night classes at the Chartered Institute of Marketing, modeled for one of our clients (Raleigh Bikes), and worked weekends at a wine bar in Soho.
One day, brimming with the confidence of ignorance, and driven by the need to make some real money, I cold called my way through the Yellow Pages in an attempt to drum-up sales leads. My first big break came when a desperate publicity manager at Island Records asked me to rush over to their famous studio in Hammersmith. She'd been let down by her agency of record, and I returned to mine with a brief to produce the point of sale advertising campaign for U2's landmark album, The Joshua Tree.
"Curiosity, tenacity and luck will determine your future, so aim to get lucky!"
Ray Knowles, Fleet Illustrating
U2's The Joshua Tree. Photo: Anton Corbijn.
In all, I spent 15 years doing-and-learning as a researcher, writer, producer and account director at creative boutiques and big ad agencies in London, Tokyo and San Francisco, on a wide variety of accounts that included Mars, Island Records, Harrods, Ray-Ban, Boots, GE, U.K. Dept. Trade & Industry, AT&T, Boston Market, Moët Hennessy Louis Vuitton.
On Independence Day in 1999, just weeks after I was laid off by a cost-cutting McCann Erickson, I co-founded my own agency. Our first year was a roller coaster ride. But then we got lucky. And the Wall Street Journal announced we'd defeated McCann in a pitch for a $30MM account.
Payback-is-sweet and I never looked back.
Mark Whitty
