top of page

Washington Hospital
Investing in the health of the community

How advertising gave a hospital back it's future.

To avoid closure, Washington Hospital Healthcare System in Fremont, California had to carry out seismic upgrades for earthquake safety.​ 

 

To help achieve that end, we were tasked with persuading the residents in San Francisco's East Bay to approve a $190 million bond measure.​ We soon discovered that getting the required 2/3 super majority vote was a seemingly impossible task. 43% of voters were insured by Kaiser Permanente, and that meant they were obliged to seek non-emergency care from a Kaiser hospital.

Our campaign made local people famous for being proud owners of an independent community hospital.

  • East Bay voters OK'd the bond measure. 

  • A 223,000 sqft Critical Care Pavilion and Advanced ER, ICU and Coronary Care Unit was completed in 2018.

  • Today, Washington Hospital is consistently recognized as being one of the 100 best hospitals in America.

Source: Hall & Partners / Healthgrades

Healthcare Branding

"Whitty was an amazing partner at a time when creativity and resilience were of the essence."

  Nancy Farber, CEO 

Services

Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design & Visual Identity, Website

Client

Nancy Farber, CEO

Chris Brown, Community Relations

Collaborators

Tim Hannell, Art Director 

Randy Hibbitts, Copy Writer

Kelly Guyton, KG Media

Mike Hall, Hall & Partners

See other work

bottom of page